What happens when you bring together organic Washington wheat grown on conserved farmland, with an award-winning local bakery, and our region’s favorite natural foods cooperative? A delicious partnership is born, with benefits spanning the local food community.
Nestled between the folds of the rolling Palouse Hills and Blue Mountains sits the Walla Walla Valley. Ripe with meandering creeks that feed the Walla Walla River, this fertile land is home for much of Washington’s agriculture, including Williams Hudson Bay Farm. Owned and operated by brothers Tom and Ray Williams, this farm is part of the PCC Farmland Trust. Founded by PCC Natural Markets in 1999, the Farmland Trust is a way to help keep Northwest organic farms in the hands of farmers.
As Leslie Mackie searched for new ways to feature nutritious, locally sourced ingredients in our products, she learned about the Williams brothers’ whole-grain wheat processed by Fairhaven Mills. We began testing the organic whole wheat flour in some of our breads and found it added a wholesome nutty, sweet flavor perfect for our Whole Wheat Cider bread. Now, whenever you bite into a sandwich or burger made with our Whole Wheat Cider loaf, buns, or dinner rolls, you’re enjoying the Williams brothers’ harvest.
“I have always been a fan of PCC Natural Markets,” says Leslie Mackie. “But, with such a nice tie to the PCC Farmland Trust, it seemed like a natural progression to sell these delicious buns in PCC locations.”
More and more, consumers are interested in knowing where their food comes from, but Seattle has long been ahead of that curve. Leading the charge for sourcing better food from sustainable, trustworthy producers was PCC Natural Markets. What started as a food-buying club with just 15 families back in 1953 is now the largest consumer-owned natural food retail co-operative in the country with 10 locations spanning from Issaquah to Edmonds and plans to open its 11th location in Columbia City this summer.
As of 2014, you can find PCC shelves stocked with everything from our seasonal items like Colomba Pasquale to breadbasket staples like Rustic Potato Rolls and, of course, our Whole Wheat Cider Buns.
“Customers are loving this partnership,” says PCC’s Grocery Merchandiser Scott Owen. “We began selling Macrina breads in King County locations and they sold so wonderfully well we expanded the products to all of our stores.”
Upon a recent field trip to our production facility in Sodo, we were able to show PCC staff exactly how that flour, processed at Fairhaven Mills, and produced on a PCC Farmland Trust farm, is turned into a loaf of bread sold in their stores.
Sharing food made with the very best ingredients, sourced as close to home as possible is something we take great pride in and solidifies our bond with PCC.
“It is such a joy with work with PCC,” adds Leslie. “The staff is appreciative of our products and genuinely excited to sell our breads.”